Feladatok

• Plan and execute PR communication themes and campaigns aligned with corporate and product positioning
• Lead and implement activities such as product launches, topic advocacy, ESG communication, media events
• Draft press releases, promotional copy, and other PR-related materials
• Create content that balances rational messaging with emotional appeal to accurately convey brand value

• Develop and maintain relationships with mainstream and industry media
• Coordinate media relations and maintain close communication with journalists
• Manage media databases
• Organize media visits, interviews, and press conferences

• Monitor public sentiment and manage crisis communication responses
• Respond appropriately to discussions across traditional media, social platforms, and online forums

• Hands-on experience leading crisis communication cases
• Familiarity with advertising and relevant regulatory frameworks

• Lead and develop the PR & communication team
• Coordinate internal communications to ensure message accuracy and consistency
• Work cross-functionally to ensure effective execution of marketing and PR initiative

Elvárások

• 5+ years of content planning or PR experience
• Minimum 3 years of people management experience
• Established media network
• Fluent English and Hungarian
• Strong external stakeholder management skills
• Proficiency in SEO optimization, trend monitoring, and content performance tools