Randstad Hungary Kft.
1134 Budapest
Dózsa György út 146-148.
A. ép. 3. em.
www.randstad.hu
Strategic Brand Manager (Eastern Europe)
Our partner is a global food company that offers delicious and nutritious products across four growing categories: spreads, dairy products, liquid products, and cheeses. Its well-known brands are available in over 100 countries, focusing on health-conscious solutions while committed to sustainability and natural ingredients. They’re looking for a Strategic Brand Manager who, in addition to managing the team, is involved in strategic planning for the brand in the region.
Feladatok
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Define the strategic direction of the brand portfolio based on market trends and consumer insights.
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Maintain brand integrity and achieve short- and long-term goals.
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Plan and control the budget to meet financial targets.
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Collaborate closely with local teams and the central office.
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Lead annual brand plans and execute marketing initiatives.
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Oversee external agencies for cost-effective and impactful execution.
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Monitor market trends, competitive analysis, and consumer behavior.
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Drive the introduction of new products and development of existing ones.
Elvárások
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Higher education degree in business, economics, or marketing.
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7-10 years of relevant experience in marketing and brand management, preferably in the FMCG sector.
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Excellent analytical skills and strong digital affinity.
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Extensive experience in consumer activation and innovation management.
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Excellent communication skills in English and Hungarian.
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Open-minded attitude, problem-solving skills, and adaptability to ongoing changes.
Munkavégzés helye
Budapest